{"product_id":"cross-cultural-selling-for-dummies-9780470377017","title":"Cross-Cultural Selling for Dummies","description":"Want to reach out to multicultural customers? \u003ci\u003eCross-Cultural Selling For Dummies\u003c\/i\u003e is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. \u003cp\u003eThis practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eReach out to multicultural customers\u003c\/li\u003e \u003cli\u003eDevelop strong relationships\u003c\/li\u003e \u003cli\u003eAdapt your sales presentations and techniques\u003c\/li\u003e \u003cli\u003eClear language barriers\u003c\/li\u003e \u003cli\u003eBoost your street cred\u003c\/li\u003e \u003cli\u003ePresent appealing financing options\u003c\/li\u003e \u003cli\u003eCreate a foundation for long-term success\u003c\/li\u003e \u003cli\u003eHandle negotiations with skilled hagglers\u003c\/li\u003e \u003cli\u003eRecognize and overcome objections\u003c\/li\u003e \u003cli\u003eAdopt techniques to close the sale\u003c\/li\u003e \u003cli\u003eCreate a strong referral base\u003c\/li\u003e \u003cli\u003eAvoid cultural conflicts\u003c\/li\u003e \u003cli\u003eMaintain a diverse sales team\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. \u003ci\u003eCross-Cultural Selling For Dummies\u003c\/i\u003e shows you how \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Soon Lee, MBA, \u003c\/b\u003e is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books. \u003cp\u003e\u003cb\u003eRalph R. Roberts\u003c\/b\u003e is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50477834666258,"sku":"9780470377017","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_913031a5-5da1-4cdf-8251-4bcc35dafb1f.jpg?v=1730279299","url":"https:\/\/surprise-castle.myshopify.com\/products\/cross-cultural-selling-for-dummies-9780470377017","provider":"Surprise Castle","version":"1.0","type":"link"}