{"product_id":"critical-selling-how-top-performers-accelerate-the-sales-process-and-close-more-deals-9781119052555","title":"Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals","description":"\u003cp\u003e\u003cb\u003eMaster these top-performing sales skills to dominate the marketplace\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCritical Selling\u003c\/i\u003e is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling\u003cb\u003e(R). \u003c\/b\u003eLet authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to \u003ci\u003eaccelerate the sales process and close more deals\u003c\/i\u003e. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction.\u003c\/p\u003e \u003cp\u003eSales are the lifeblood of your company. Are they meeting your expectations? What if you could \u003ci\u003eexceed\u003c\/i\u003e projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling(R) show you how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eConnect with customers on a deeper level to build trust\u003c\/li\u003e \u003cli\u003ePresent a persuasive and value-based solution tailored to your customer's needs\u003c\/li\u003e \u003cli\u003eHandle pricing pressure, doubt, and objections with confidence\u003c\/li\u003e \u003cli\u003eUtilize proven methodologies that help you close the sale\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. \u003ci\u003eCritical Selling\u003c\/i\u003e shows you how to bring it all together, using proven techniques based on real sales performance research.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eNICK KANE\u003c\/b\u003e is a managing partner of Janek Performance Group and co-creator of the Critical Selling\u003csup\u003e(R)\u003c\/sup\u003e methodology. A recognized thought leader and sales performance expert, he guides numerous organizations in improving their sales effectiveness.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJUSTIN ZAPPULLA\u003c\/b\u003e is a managing partner of Janek Performance Group and co-creator of the Critical Selling\u003csup\u003e(R)\u003c\/sup\u003e methodology. In addition to successfully working with hundreds of well-known brands to develop and implement strategic sales performance solutions, he has trained and coached more than 15,000 sales and sales management professionals worldwide.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50461884023058,"sku":"9781119052555","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b6b6998c-61a7-44a8-a26d-20424bfedf4a.jpg?v=1730082934","url":"https:\/\/surprise-castle.myshopify.com\/products\/critical-selling-how-top-performers-accelerate-the-sales-process-and-close-more-deals-9781119052555","provider":"Surprise Castle","version":"1.0","type":"link"}