{"product_id":"critical-approaches-to-transmedia-storytelling-in-k-pop-9781666978834","title":"Critical Approaches to Transmedia Storytelling in K-Pop","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eCritical Approaches to Transmedia Storytelling in K-Pop, \u003c\/i\u003econtributors present a variety of compelling case studies to argue that K-pop has evolved beyond a musical genre into a global cultural phenomenon with a growing influence on contemporary media practices, highlighting its transmedia ecosystem in which complex narratives unfold and engage audiences across formats and platforms.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAn impressive roster of contributors assembled by editor Nicholas E. Miller explore how different artists and companies within the industry have constructed expansive storyworlds through a variety of media to draw fans into participatory, interpretive engagement. These analyses cohere to demonstrate how the narrative universes of K-pop have transformed cultural boundaries, industry economics, and global fan culture by strategically employing non-traditional elements and technologies that establish collaborative meaning-making and emotional investment as the basis of compelling fan experiences. As a result, this volume positions K-pop's transmedial approach as not merely a marketing strategy, but as a sophisticated artistic framework which redefines the relationship between music, narrative, and performance in the digital age.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNicholas E. Miller\u003c\/b\u003e is an independent scholar and holds a PhD in English and American Literature from Washington University in St. Louis, USA.\u003cbr\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":52127710085394,"sku":"9781666978834","price":131.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a5e9ec4f-dab2-4292-99ad-d0a683dccb9f.jpg?v=1773744162","url":"https:\/\/surprise-castle.myshopify.com\/products\/critical-approaches-to-transmedia-storytelling-in-k-pop-9781666978834","provider":"Surprise Castle","version":"1.0","type":"link"}