{"product_id":"crisis-compass-how-to-communicate-when-it-matters-most-9798891881624","title":"Crisis Compass: How to Communicate When It Matters Most","description":"\u003cp\u003e\u003cstrong\u003eCrisis is inevitable. Chaos is not.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery organization will face a crisis--whether it's an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those that collapse is simple: The ones that prepare, win.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCrisis Compass\u003c\/em\u003e, crisis communications expert Michele Ehrhart pulls back the curtain on what truly separates effective leaders from those who crack under pressure. Drawing on decades of high-stakes experience--including managing crises for one of the world's largest global corporations--Ehrhart delivers a practical, no-nonsense road map for leaders, PR professionals, and executives who want to stay ahead of the storm.\u003c\/p\u003e\u003cp\u003eInside, you'll learn: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe fatal flaws in crisis plans--why most organizations fail when it matters most;\u003c\/li\u003e \u003cli\u003ecrisis drills and rehearsals--the real reason your team thinks it's ready (but isn't);\u003c\/li\u003e \u003cli\u003ethe 24-hour rule--how to control the narrative before the crisis controls you;\u003c\/li\u003e \u003cli\u003esilence vs. speed--why sometimes, saying nothing is the smartest move;\u003c\/li\u003e \u003cli\u003esocial media strategy--how to handle misinformation, leaks, and public panic; and\u003c\/li\u003e \u003cli\u003ewhat comes after the fire--post-crisis strategies to rebuild trust and reputation.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eUsing compelling, real-world case studies--including firsthand experience from corporate crises that made global headlines--Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you're a business executive, PR strategist, or crisis communicator, \u003cem\u003eCrisis Compass\u003c\/em\u003e will transform the way you approach high-stakes moments.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eEhrhart, Michele:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cb\u003eMICHELE EHRHART\u003c\/b\u003e is an expert in crisis communications and corporate affairs, with a career spanning more than two decades in high-stakes leadership roles. As the former vice president of global communications for FedEx, she managed crises ranging from cybersecurity threats to reputational challenges.\u003c\/p\u003e","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":51603208143122,"sku":"9798891881624","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a2c28db3-af4c-40d9-bd1f-cb37281acadb.jpg?v=1757429828","url":"https:\/\/surprise-castle.myshopify.com\/products\/crisis-compass-how-to-communicate-when-it-matters-most-9798891881624","provider":"Surprise Castle","version":"1.0","type":"link"}