{"product_id":"crisis-communication-practical-pr-strategies-for-reputation-management-company-survival-9780749454005","title":"Crisis Communication: Practical PR Strategies for Reputation Management \u0026 Company Survival","description":"\u003cp\u003eSenior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNo company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. \u003ci\u003eCrisis Communication \u003c\/i\u003eprovides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. \u003cp\u003e\u003c\/p\u003eProviding information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, \u003ci\u003eCrisis Communication \u003c\/i\u003eis a thorough guide to help prepare your organisation for any future calamities. \u003cp\u003e\u003c\/p\u003eIncluding international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePeter F Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communication consultancy \u003ci\u003eAnthonissen \u0026amp; Associates \u003c\/i\u003ein 1987 and his clients have included Renault, Coca-Cola, Procter \u0026amp; Gamble and the Belgian and Flemish governments, as well as many other leading organisations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50327812931858,"sku":"9780749454005","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d272f3e4-0263-4249-abf9-133cde1055b1.jpg?v=1727721101","url":"https:\/\/surprise-castle.myshopify.com\/products\/crisis-communication-practical-pr-strategies-for-reputation-management-company-survival-9780749454005","provider":"Surprise Castle","version":"1.0","type":"link"}