{"product_id":"creators-take-control-how-nfts-revolutionize-art-business-and-entertainment-9780063276772","title":"Creators Take Control: How Nfts Revolutionize Art, Business, and Entertainment","description":"\u003cp\u003e\u003cstrong\u003eA leading legal scholar offers a compelling new theory to explain the meteoric rise of non-fungible tokens (NFTs) and their impact on art, business, entertainment, and society, and explains how they are revolutionizing our understanding of ownership.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf you buy an NFT, do you own anything? Critics say no. Then why are people spending so much money to own them--to the tune of $27 billion in 2021? And why are big businesses and venture capital firms investing hundreds of millions to develop NFTs for people's use in the metaverse, a purely imaginary world? \u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCreators Take Control\u003c\/em\u003e, Edward Lee offers a compelling new theory he calls \"Tokenism\" that answers these perplexing questions. Using vivid examples, Lee lucidly explains how NFTs operate--and how they fundamentally change our understanding of ownership. Tokenism is an artistic, cultural, and technological movement that creates value in a new kind of ownership of a new type of property--symbolized by a virtual token--through a process of technological abstraction and artificial scarcity effectuated by NFTs. Ownership becomes virtual. What Cubism did in radically changing the twentieth-century perspective of creating and viewing art through cubes, Tokenism does today in altering our perspective of \u003cem\u003eowning\u003c\/em\u003e art and other things through tokens. Both movements radically reimagine what's possible. \u003c\/p\u003e\u003cp\u003eCreators and businesses have seized upon this profound transformation. In a short time, they have developed a new market for digital art, important new rights for creators, innovative business models based on decentralized collaboration, and a new type of interactive ownership that enables identity, community, and patronage through NFTs. These innovations are just the start of revolutionary changes to society. Lee shows how NFTs create a new form of decentralized intellectual property, or De-IP. Comparable to the movement to decentralized finance (DeFi), De-IP empowers creators to take control of their artistic productions and livelihood. \u003c\/p\u003e\u003cp\u003eLee's intellectual tour de force is filled with practical insights--and hope--for fostering creativity and a Virtual Renaissance for the ages.\u003c\/p\u003e\u003cbr\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50453796913426,"sku":"9780063276772","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2a376fce-6d06-493d-8e0c-b28c1cf04fe6.jpg?v=1729857256","url":"https:\/\/surprise-castle.myshopify.com\/products\/creators-take-control-how-nfts-revolutionize-art-business-and-entertainment-9780063276772","provider":"Surprise Castle","version":"1.0","type":"link"}