{"product_id":"creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires-9781683506119","title":"Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires","description":"Creating Signature Stories applies the power of storytelling-a key to any digital program-to strategic messaging.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eAaker, David:\u003c\/i\u003e\u003c\/b\u003e - David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":50525105455378,"sku":"9781683506119","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ce5b5d58-2b6b-4cae-855c-585a3127409e.jpg?v=1731202576","url":"https:\/\/surprise-castle.myshopify.com\/products\/creating-signature-stories-strategic-messaging-that-energizes-persuades-and-inspires-9781683506119","provider":"Surprise Castle","version":"1.0","type":"link"}