{"product_id":"creating-delivering-your-value-proposition-managing-customer-experience-for-profit-9780749455125","title":"Creating \u0026 Delivering Your Value Proposition: Managing Customer Experience for Profit","description":"In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. \u003ci\u003eCreating and Delivering your Value Proposition\u003c\/i\u003e provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, \u003ci\u003eCreating and Delivering your Value Proposition \u003c\/i\u003eis an essential guide to understanding and developing a value-focused strategy for all senior practitioners.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCindy Barnes\u003c\/b\u003e is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eHelen Blake\u003c\/b\u003e is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eDavid Pinder\u003c\/b\u003e is a leading communications specialist. He has worked in sales and marketing roles with Procter \u0026amp; Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e*Futurecurve\u003c\/b\u003e is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50491978744082,"sku":"9780749455125","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4d9ed235-e3a8-4ffd-a5c5-6d6228e92f97.jpg?v=1730563913","url":"https:\/\/surprise-castle.myshopify.com\/products\/creating-delivering-your-value-proposition-managing-customer-experience-for-profit-9780749455125","provider":"Surprise Castle","version":"1.0","type":"link"}