{"product_id":"courageous-marketing-the-b2b-marketers-playbook-for-career-success-9798992178401","title":"Courageous Marketing: The B2B Marketer's Playbook for Career Success","description":"\u003cp\u003e\u003cstrong\u003e**#1 Bestseller in Marketing \u0026amp; Sales**\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTake the Boring Out of B2B Marketing\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCourageous Marketing \u003c\/em\u003eis your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's journey building an iconic brand at Gong and invaluable advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePunch above your weight with guerrilla marketing stunts to make your company appear bigger than it is.\u003c\/li\u003e\n\u003cli\u003eCreate content marketing so good that people are willing to pay for it.\u003c\/li\u003e\n\u003cli\u003eSuccessfully build a new product category (but only if you really need to).\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want to intentionally advance your marketing career, build a highly effective team, and impactfully collaborate with your peers, you're in the right place.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book offers a smart, compelling argument for boldness in B2B marketing. Udi Ledergor lays out a clear, practical approach to standing out in a crowded field-without gimmicks or empty hype.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eDANIEL H. PINK\u003c\/strong\u003e, #1 New York Times bestselling author of To Sell Is Human\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"This book contains a blindingly different and important recommendation for marketers: Don't stay clear of all risky situations. Rather, cultivate them selectively, armed with a well-resourced plan to channel them into major successes. Best of all, it tells us exactly how to develop such transformative plans.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eROBERT CIALDINI\u003c\/strong\u003e, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eInfluence\u003c\/em\u003e and \u003cem\u003ePre-Suasion\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Great marketing stands out and sparks action. \u003cem\u003eCourageous Marketing\u003c\/em\u003e uncovers how winning startups build bold brands, ignite conversations with thought-provoking content, and transform customers into raving fans.\"\u003c\/p\u003e\u003cp\u003e-\u003cstrong\u003eNIR EYAL\u003c\/strong\u003e, bestselling author of \u003cem\u003eHooked\u003c\/em\u003e and \u003cem\u003eIndistractable\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eLedergor, Udi:\u003c\/i\u003e\u003c\/b\u003e - Udi Ledergor is a five-time marketing leader turned Chief Evangelist at Gong. During Gong's rise from new SaaS startup to industry dominance, he served as the CMO. He also led the creation of the revenue intelligence category, which helped Gong go from zero to hundreds of millions in revenue, earning major industry awards and achieving a multi-billion-dollar valuation.","brand":"Actionable Ideas Press","offers":[{"title":"Default Title","offer_id":51325332554002,"sku":"9798992178401","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_84505f2c-4df1-4291-a474-f41817e1e859.jpg?v=1748727493","url":"https:\/\/surprise-castle.myshopify.com\/products\/courageous-marketing-the-b2b-marketers-playbook-for-career-success-9798992178401","provider":"Surprise Castle","version":"1.0","type":"link"}