{"product_id":"corporate-communication-a-guide-to-theory-and-practice-9781529600025","title":"Corporate Communication: A Guide to Theory and Practice","description":"This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.\u003cbr\u003e \u003cbr\u003e The text has been updated to include: \u003cbr\u003e \u003cbr\u003e - changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication\u003cbr\u003e - the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media \u003cbr\u003e - the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication\u003cbr\u003e \u003cbr\u003e Updated case studies include Starbucks, Amazon, Microsoft and British Airways.\u003cbr\u003e \u003cbr\u003e This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eJoep Cornelissen\u003c\/strong\u003e is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eJoep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).\u003c\/p\u003e\u003cbr\u003e","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":50868096368914,"sku":"9781529600025","price":69.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_98c7bb17-7284-4f41-9bca-6012a801c994.jpg?v=1737718655","url":"https:\/\/surprise-castle.myshopify.com\/products\/corporate-communication-a-guide-to-theory-and-practice-9781529600025","provider":"Surprise Castle","version":"1.0","type":"link"}