{"product_id":"copywriting-made-simple-how-to-write-powerful-and-persuasive-copy-that-sells-9781838054519","title":"Copywriting Made Simple: How to write powerful and persuasive copy that sells","description":"\"This book is gold\" - \"Excellent introduction\" - \"I love this book\" - \"So easy to read\" - \"Absolute must-have\" - \"Buy it now\"Copywriting is writing with purpose.\u003cp\u003e\u003cb\u003eIt's about using words to reach people and change what they think, feel and do.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.\u003c\/p\u003e\u003cp\u003eIt's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, \u003ci\u003eCopywriting Made Simple\u003c\/i\u003e shows you the ideas that other books just talk about.\u003c\/p\u003e\u003cp\u003ePlus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eCopywriting Made Simple\u003c\/i\u003e is the perfect introduction to copywriting today. No wonder it hit the \u003cb\u003e#1 spot\u003c\/b\u003e in Marketing \u0026amp; Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the \u003cb\u003eUniversity for the Creative Arts\u003c\/b\u003e.\u003c\/p\u003eWhat you'll learn...Understand the product and its benefits\u003cul\u003e\n\u003cli\u003ePinpoint how the product helps people.\u003c\/li\u003e\n\u003cli\u003eTurn features into benefits and seek out USPs.\u003c\/li\u003e\n\u003cli\u003eIdentify tangible and intangible benefits.\u003c\/li\u003e\n\u003c\/ul\u003eGet to know your reader\u003cul\u003e\n\u003cli\u003eUncover your reader's inner fears and desires.\u003c\/li\u003e\n\u003cli\u003eUse empathy to get inside the reader's feelings.\u003c\/li\u003e\n\u003cli\u003eDecide how your copy will change how they think, feel or act.\u003c\/li\u003e\n\u003cli\u003eCapture your aims in the brief.\u003c\/li\u003e\n\u003c\/ul\u003eEngage the reader in your message\u003cul\u003e\n\u003cli\u003eTalk to the reader and make your copy more like a conversation.\u003c\/li\u003e\n\u003cli\u003eUse the same words that the reader uses.\u003c\/li\u003e\n\u003cli\u003eBring the product to life with rich, sensory language.\u003c\/li\u003e\n\u003cli\u003eMake your copy active, positive and specific.\u003c\/li\u003e\n\u003c\/ul\u003eCraft compelling copy\u003cul\u003e\n\u003cli\u003eLearn eight proven formulas for enticing headlines.\u003c\/li\u003e\n\u003cli\u003eChoose a rock-solid structure.\u003c\/li\u003e\n\u003cli\u003eCreate powerful calls to action.\u003c\/li\u003e\n\u003c\/ul\u003eUse 20 proven strategies for creative copy\u003cul\u003e\n\u003cli\u003eShow the product in a new light.\u003c\/li\u003e\n\u003cli\u003eUse humour, wordplay, metaphors and contrasts.\u003c\/li\u003e\n\u003cli\u003eTurn weakness into strength.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eMake persuasion and psychology work for you\u003c\/b\u003e\u003cul\u003e\u003cli\u003eLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action.\u003c\/li\u003e\u003c\/ul\u003eWhat industry experts say...\u003cp\u003e'Where was this book when I started copywriting? \u003cb\u003eA must for every newbie copywriter\u003c\/b\u003e (and a few old copy dogs too).'\u003cbr\u003eKate Toon, Co-host of the Hot Copy Podcast\u003c\/p\u003e\u003cp\u003e'\u003cb\u003eImpressively thorough\u003c\/b\u003e without ever losing its rhythm. Deserves to be mentioned in the same breath as the \u003cb\u003ecopywriting classics\u003c\/b\u003e.'\u003cbr\u003eRyan Wallman, author of \u003ci\u003eDelusions of Brandeur\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'Tom's put \u003cb\u003ea lifetime of learning\u003c\/b\u003e into this book.'\u003cbr\u003eDave Trott, Creative legend, agency founder and author of \u003ci\u003eCreative Mischief, One and One Make Three \u003c\/i\u003eand \u003ci\u003ePredatory Thinking\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is \u003cb\u003eeducational, entertaining and energetic\u003c\/b\u003e. Prepare to dig deep, enjoy and see your results skyrocket!'\u003cbr\u003eKatherine Wildman, Host, The Writing Desk\u003c\/p\u003e\u003cp\u003e'Tom has written the \u003cb\u003ebest all-round introduction to copywriting\u003c\/b\u003e available today.'\u003cbr\u003eLeif Kendall, Director of ProCopywriters, copywriter and author of \u003ci\u003eBrilliant Freelancer\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'\u003cbr\u003eDoug Kessler, Creative Director \u0026amp; Co-founder of Velocity\u003c\/p\u003e\u003cbr\u003e","brand":"ABC Business Communications Ltd","offers":[{"title":"Default Title","offer_id":50482007376146,"sku":"9781838054519","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_efadd074-0f64-40a1-afdf-d8c411da94d5.jpg?v=1730338012","url":"https:\/\/surprise-castle.myshopify.com\/products\/copywriting-made-simple-how-to-write-powerful-and-persuasive-copy-that-sells-9781838054519","provider":"Surprise Castle","version":"1.0","type":"link"}