{"product_id":"copy-that-a-truckload-of-formulas-formats-and-checklists-for-effective-copywriting-9798289680945","title":"Copy That: A Truckload of Formulas, Formats, and Checklists for Effective Copywriting","description":"\u003cp\u003e\u003cb\u003eCopywriters and communicators: \u003c\/b\u003e If you've ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you're not alone. And you don't have to wing it.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eCopy That\u003c\/i\u003e is a practical, accessible guide for anyone who writes copy professionally-or wants to write efficiently and effectively.\u003c\/b\u003e Whether you're an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eProven formulas\u003c\/b\u003e for headlines, body copy, and CTAs-for emails, ads, landing pages, and more.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAI prompts\u003c\/b\u003e to help you brainstorm, experiment, and get unstuck.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eA format-by-format breakdown\u003c\/b\u003e of what works and why-backed by strategic intent.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMini-lessons\u003c\/b\u003e on purpose, persuasion, and platform-specific tips.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePerfect for: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eMarketing and communication students\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eJunior copywriters or content marketers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eEntrepreneurs writing their own marketing materials\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTeachers and mentors looking for a ready-to-teach structure\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAnyone tired of vague writing advice and ready for a practical system\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou don't need to be a \"creative genius\" to write compelling copy. You just need to know what to say, how to say it, and why it works. \u003cb\u003e\u003ci\u003eCopy That\u003c\/i\u003e\u003c\/b\u003e gives you the confidence to do exactly that.\u003c\/p\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":52160060260626,"sku":"9798289680945","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_54e22e42-8131-4202-9b45-d51c4e0e667c.jpg?v=1775033702","url":"https:\/\/surprise-castle.myshopify.com\/products\/copy-that-a-truckload-of-formulas-formats-and-checklists-for-effective-copywriting-9798289680945","provider":"Surprise Castle","version":"1.0","type":"link"}