{"product_id":"cool-it-movie-tie-in-edition-the-skeptical-environmentalists-guide-to-global-warming-9780307741103","title":"Cool IT (Movie Tie-in Edition): The Skeptical Environmentalist's Guide to Global Warming","description":"\u003cb\u003eThe author of \u003ci\u003eThe Skeptical Environmentalist\u003c\/i\u003e and \"one of the 50 people who could save the planet\" (\u003ci\u003eThe Guardian\u003c\/i\u003e) delivers a groundbreaking book that presents smarter, more cost-effective approaches to dealing with climate change, along with other pressing global concerns, such as malaria and HIV\/AIDS. - \u003cb\u003eNOW A MAJOR MOTION PICTURE.\u003c\/b\u003e \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\"Far more convincing than \u003ci\u003eAn Inconvenient Truth.\" --The Financial Post\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eBjorn Lomborg argues that many of the elaborate and staggeringly expensive actions now being considered to meet the challenges of global warming ultimately will have little impact on the world's temperature. He suggests that rather than focusing on ineffective solutions that will cost us trillions of dollars over the coming decades, we should be looking for smarter, more cost-effective approaches, such as massively increasing our commitment to green energy R\u0026amp;D. And he considers why and how this debate has fostered an atmosphere in which dissenters are immediately demonized.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBJORN LOMBORG\u003cb\u003e \u003c\/b\u003eis the author of \u003ci\u003eThe Skeptical Environmentalist\u003c\/i\u003e and has written for numerous publications, including \u003ci\u003eThe New York Times, The Wall Street Journal, The Economist, \u003c\/i\u003e and \u003ci\u003eUSA Today.\u003c\/i\u003e He was named one of the 100 most influential people in the world by \u003ci\u003eTime\u003c\/i\u003e magazine in 2004. In 2008 he was named \"one of the 50 people who could save the planet\" by \u003ci\u003eThe Guardian\u003c\/i\u003e; one of the top 100 public intellectuals by \u003ci\u003eForeign Policy\u003c\/i\u003e and \u003ci\u003eProspect\u003c\/i\u003e magazine; and one of the world's 75 most influential people of the 21st century by \u003ci\u003eEsquire\u003c\/i\u003e. He is presently an adjunct professor at the Copenhagen Business School, and in 2004 he started the Copenhagen Consensus, a conference of top economists who come together to prioritize the best solutions for the world's greatest challenges.\u003cbr\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":50923943887122,"sku":"9780307741103","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_454fc2c8-b6dd-477c-bf40-94abac129177.jpg?v=1738966008","url":"https:\/\/surprise-castle.myshopify.com\/products\/cool-it-movie-tie-in-edition-the-skeptical-environmentalists-guide-to-global-warming-9780307741103","provider":"Surprise Castle","version":"1.0","type":"link"}