{"product_id":"conversion-optimization-the-art-and-science-of-converting-prospects-to-customers-9781449377564","title":"Conversion Optimization: The Art and Science of Converting Prospects to Customers","description":"\u003cp\u003eHow do you turn website visitors into customers? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eConversion Optimization\u003c\/i\u003e offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. \u003c\/p\u003e\u003cp\u003eBased on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? \u003c\/p\u003eExplore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design \u003cp\u003e\"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.\" --Avinash Kaushik, author of \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e and \u003ci\u003eWeb Analytics: An Hour A Day\u003c\/i\u003e (both Sybex)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eKhalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, DMA, PubCon and ACCM. Khalid is also the chief architect behind the first conversion optimization intelligence platform.\u003c\/p\u003e\u003cp\u003eAyat Shukairy is co-founder of Invesp, and focuses on website usability and online persuasion. She is a frequent speaker at industry events such as Search Engine Strategies and Web 2.0. Ayat is regularly quoted in publications including Internet Retailer, Retail wire, and Medill. Ayat is Invesp's lead conversion architect helping companies such as HowStuffWorks, RHDJapan, and Home Gallery Stores generate an average 65% improvement in conversion rates and online revenue.\u003c\/p\u003e\u003cbr\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50492494741778,"sku":"9781449377564","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e305218b-5a57-4f29-901c-a00b5556cf16.jpg?v=1730594815","url":"https:\/\/surprise-castle.myshopify.com\/products\/conversion-optimization-the-art-and-science-of-converting-prospects-to-customers-9781449377564","provider":"Surprise Castle","version":"1.0","type":"link"}