{"product_id":"control-the-narrative-the-executives-guide-to-building-pivoting-and-repairing-your-reputation-9781398600836","title":"Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation","description":"\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVORITE: \u003c\/b\u003e\u003ci\u003eNYC Big Book Award 2021 - Career\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eEveryone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eControl the Narrative\u003c\/i\u003e\u003c\/b\u003e makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability. \u003cp\u003e\u003c\/p\u003eTo be effective, a personal brand must be authentic. Through the process of personal branding, \u003cb\u003e\u003ci\u003eControl the Narrative\u003c\/i\u003e\u003c\/b\u003e helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, \u003cb\u003e\u003ci\u003eControl the Narrative\u003c\/i\u003e\u003c\/b\u003e provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eLida Citro?n \u003c\/b\u003eis an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including \u003ci\u003eThe Guardian\u003c\/i\u003e, \u003ci\u003eFortune\u003c\/i\u003e, \u003ci\u003eHuffington Post\u003c\/i\u003e, \u003ci\u003eHarvard Business Review\u003c\/i\u003e and \u003ci\u003eMSNBC\u003c\/i\u003e. She is the author of \u003cb\u003e\u003ci\u003eSuccess After Service\u003c\/i\u003e\u003c\/b\u003e, also published by Kogan Page.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50860534038802,"sku":"9781398600836","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_6c57a883-4c08-4b88-8cfd-d3024dfa611f.jpg?v=1737576377","url":"https:\/\/surprise-castle.myshopify.com\/products\/control-the-narrative-the-executives-guide-to-building-pivoting-and-repairing-your-reputation-9781398600836","provider":"Surprise Castle","version":"1.0","type":"link"}