{"product_id":"content-strategy-connecting-the-dots-between-business-brand-and-benefits-9781937434168","title":"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits","description":"If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.\u003cbr\u003e","brand":"XML Press","offers":[{"title":"Default Title","offer_id":50874066469138,"sku":"9781937434168","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a0c44c41-9eb7-48de-9c89-a3cd0a19e333.jpg?v=1737981968","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-strategy-connecting-the-dots-between-business-brand-and-benefits-9781937434168","provider":"Surprise Castle","version":"1.0","type":"link"}