{"product_id":"content-rules-how-to-create-killer-blogs-podcasts-videos-ebooks-webinars-and-more-that-engage-customers-and-ignite-your-busine-9781118232606","title":"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Busine","description":"\u003cp\u003e\u003cb\u003eThe guide to creating engaging web content and building a loyal following, revised and updated\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBlogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a \"voice,\" including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? \u003ci\u003eContent Rules\u003c\/i\u003e equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind an authentic \"voice\" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others\u003c\/li\u003e \u003cli\u003eLeverage social media and social tools to get your content and ideas distributed as widely as possible\u003c\/li\u003e \u003cli\u003eUnderstand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy\u003c\/li\u003e \u003cli\u003eWrite in a way that powerfully communicates your service, product, or message across various Web mediums\u003c\/li\u003e \u003cli\u003eBoost your online presence and engage with customers and prospects like never before with \u003ci\u003eContent Rules\u003c\/i\u003e.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnn Handley\u003c\/b\u003e is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category, and co-founded ClickZ.com. She is a monthly columnist for \u003ci\u003eEntrepreneur\u003c\/i\u003e\u003ci\u003e \u003c\/i\u003emagazine, a contributor to LinkedIn's Influencer program, and Amex's OPEN Forum. There's nothing more fun than following her on Twitter, where she has 170,000 followers, or subscribing to her own site at AnnHandley.com.\u003cbr\u003e \u003cb\u003e\u003cbr\u003e C.C. Chapman\u003c\/b\u003e is a media creator, entrepreneur, keynote speaker, and online marketing consultant. He is the founder of DigitalDads.com and the host of PassionHit.tv. For more information, please visit cc-chapman.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50656133349650,"sku":"9781118232606","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f332ffe3-df78-4050-b54e-0194999acfe7.jpg?v=1733385545","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-rules-how-to-create-killer-blogs-podcasts-videos-ebooks-webinars-and-more-that-engage-customers-and-ignite-your-busine-9781118232606","provider":"Surprise Castle","version":"1.0","type":"link"}