{"product_id":"content-marketing-strategy-harness-the-power-of-your-brands-voice-9781398611504","title":"Content Marketing Strategy: Harness the Power of Your Brand's Voice","description":"\u003cp\u003e\u003cb\u003eDo you know how to turn the attention your content receives into profit? With a \u003c\/b\u003e\u003cb\u003emeaningful content marketing strategy, you can.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAn organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eContent Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRobert Rose\u003c\/b\u003e, \u003cb\u003e \u003c\/b\u003ean internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill \u0026amp; Melinda Gates Foundation\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50727214612754,"sku":"9781398611504","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7bb1d1c7-d02d-4c27-9174-5f2ac8739f45.jpg?v=1737253302","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-marketing-strategy-harness-the-power-of-your-brands-voice-9781398611504","provider":"Surprise Castle","version":"1.0","type":"link"}