{"product_id":"content-marketing-strategies-for-dummies-9781119154549","title":"Content Marketing Strategies for Dummies","description":"\u003cb\u003eDrive your content marketing campaign toward success\u003c\/b\u003e \u003cp\u003eBlogs and social platforms are all the rage right now--especially for strategists looking to cultivate influence among target audience members through content marketing. \u003ci\u003eContent Marketing Strategies For Dummies\u003c\/i\u003e explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. \u003c\/p\u003e\u003cp\u003eContent marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAnalyze customer data to better understand your target audience's journey\u003c\/li\u003e \u003cli\u003eLeverage social platforms, such as Facebook and Twitter, to develop channel promotions\u003c\/li\u003e \u003cli\u003eCreate and curate intelligent, engaging content that leads to action\u003c\/li\u003e \u003cli\u003eBuild upon your previous success with closed-loop analysis\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, \u003ci\u003eContent Marketing Strategies For Dummies\u003c\/i\u003e tells you how to gain a critical, competitive advantage through targeted content marketing strategies.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephanie Diamond\u003c\/b\u003e is a marketing professional with more than 20 years of experience building profits in over 75 different industries. A strategic thinker, she has worked with solopreneurs, small business owners, and multibillion-dollar corporations. Follow her blog at Contentmarketingtoolbox.com\/blog.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50492378611986,"sku":"9781119154549","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e173ca6d-ac35-4bd8-9db8-bae091ab285d.jpg?v=1730586417","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-marketing-strategies-for-dummies-9781119154549","provider":"Surprise Castle","version":"1.0","type":"link"}