{"product_id":"content-is-king-the-complete-guide-to-writing-website-content-that-sells-9781642011173","title":"Content Is King: The Complete Guide to Writing Website Content That Sells","description":"\u003cp\u003e\u003cb\u003eYour brand is unique. Your website content should be, too.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMany businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. \u003c\/p\u003e\u003cp\u003eIn an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.\u003c\/p\u003e\u003cp\u003eDiscover how to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild your content marketing strategy from scratch \u003c\/li\u003e\n\u003cli\u003eDefine your Unique Value Proposition and tell your own story\u003c\/li\u003e\n\u003cli\u003eNavigate Search Engine Optimization and direct high-volume traffic to your platform\u003c\/li\u003e\n\u003cli\u003eDiscern your buyer's journey to customize and enhance your patron's experience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTake your content to new heights with top-grade editorial, today!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBriggs Laura:\u003c\/i\u003e\u003c\/b\u003e - Laura Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featured in Inc., the Huffington Post, and Business Insider. Laura is also a PhD candidate in public administration and policy at Virginia Tech. She blogs at Better Biz Academy.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":50496162562322,"sku":"9781642011173","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_efe68a2b-85df-4ad9-96ca-b64644832088.jpg?v=1730691111","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-is-king-the-complete-guide-to-writing-website-content-that-sells-9781642011173","provider":"Surprise Castle","version":"1.0","type":"link"}