{"product_id":"content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money-9781264257546","title":"Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)","description":"\u003cp\u003e\u003cb\u003eFrom one of today's leading experts in content marketing, \u003ci\u003eContent Inc. \u003c\/i\u003eis the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience.\u003ci\u003e Content Inc\u003c\/i\u003e. walks you through the entire process, showing how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eChoose a marketable content topic\u003c\/li\u003e\n\u003cli\u003eFigure out where little or no competition exists\u003c\/li\u003e\n\u003cli\u003eChoose your top channel for disseminating content\u003c\/li\u003e\n\u003cli\u003eBuild long-term customer loyalty\u003c\/li\u003e\n\u003cli\u003eMonetize your product or service\u003c\/li\u003e\n\u003cli\u003eExpand your content into multiple channels\u003c\/li\u003e\n\u003cli\u003eSell your content asset or scale it into a large enterprise\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eThis updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.\u003cp\u003e\u003c\/p\u003e\u003ci\u003eContent Inc\u003c\/i\u003e. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.\u003cp\u003e\u003c\/p\u003eApply the methods laid out for you in \u003ci\u003eContent Inc\u003c\/i\u003e., and create the business of your dreams.\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJoe Pulizzi \u003c\/b\u003eis one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50553851871506,"sku":"9781264257546","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bf119467-b777-47b4-8d4a-127766f3d3d3.jpg?v=1731703968","url":"https:\/\/surprise-castle.myshopify.com\/products\/content-inc-second-edition-start-a-content-first-business-build-a-massive-audience-and-become-radically-successful-with-little-to-no-money-9781264257546","provider":"Surprise Castle","version":"1.0","type":"link"}