{"product_id":"contagious-why-things-catch-on-9781451686586","title":"Contagious: Why Things Catch on","description":"\u003cb\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestseller that explains why certain products and ideas become popular. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Jonah Berger knows more about what makes information 'go viral' than anyone in the world.\" --Daniel Gilbert, author of the bestseller \u003ci\u003eStum\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBerger, Jonah:\u003c\/i\u003e\u003c\/b\u003e - Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of \u003ci\u003eContagious\u003c\/i\u003e, \u003ci\u003eInvisible Influence\u003c\/i\u003e, and \u003ci\u003eThe Catalyst\u003c\/i\u003e. He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003e The Wall Street Journal\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e. His research has also been featured in the \u003ci\u003eNew York Times Magazine's\u003c\/i\u003e \"Year in Ideas.\"\u003c\/i\u003e\u003c\/b\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50583645651218,"sku":"9781451686586","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ed99192d-15cc-4f5f-8704-68a88d13c923.jpg?v=1732030406","url":"https:\/\/surprise-castle.myshopify.com\/products\/contagious-why-things-catch-on-9781451686586","provider":"Surprise Castle","version":"1.0","type":"link"}