{"product_id":"consuming-subjects-women-shopping-and-business-in-the-eighteenth-century-9780231105798","title":"Consuming Subjects: Women, Shopping, and Business in the Eighteenth Century","description":"\u003cp\u003e\u003ci\u003eConsuming Subjects\u003c\/i\u003e is an insightful exploration of the origin of the modern idea of women as shoppers. Kowaleski-Wallace considers the origins of current ideas about women and consumerism to call into question the \"natural\" link between women and the commodities they buy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhile previous scholars have posited the nineteenth-century department store and arcade as the crucial place for understanding the emergence of the female consumer, Kowaleski-Wallace argues that the eighteenth century yields a keener understanding by allowing us to view the foundations of contemporary cultural practices. \u003cp\u003e\u003c\/p\u003eDrawing on feminist criticism, cultural studies, and new historical ideas, she surveys eighteenth-century literary texts, material objects -such as china- and cultural events to illuminate the ways in which women are both controlled and empowered through images of consumption. Kowaleski-Wallace links the rise of shopping to the appearance of modern pronography: like pornography, shopping embodies a cultural fantasy, claiming to locate and control female \"pleasure.\" \u003cp\u003e\u003c\/p\u003eThis elegant study is an important contribution to eighteenth-century studies and will appeal to a broader audience of readers interested in feminist and cultural issues.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eElizabeth Kowaleski-Wallace is assistant professor of English at Boston College. She is author of \u003ci\u003eTheir Fathers' Daughters: Hannah Moore, Maria Edgeworth, and Patriarchal Complicity, \u003c\/i\u003e and coeditor, with Patricia Yaeger, of \u003ci\u003eRefiguring the Father: New Feminist Readings of Patriarchy.\u003cbr\u003e\u003c\/i\u003e","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":50318548664594,"sku":"9780231105798","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b27d98cb-5c0b-4a5a-b5a0-63e8f407b0ba.jpg?v=1727557181","url":"https:\/\/surprise-castle.myshopify.com\/products\/consuming-subjects-women-shopping-and-business-in-the-eighteenth-century-9780231105798","provider":"Surprise Castle","version":"1.0","type":"link"}