{"product_id":"console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-9780062276704","title":"Console Wars: Sega, Nintendo, and the Battle That Defined a Generation","description":"\u003cp\u003e\u003cstrong\u003eNow a documentary on CBS All Access. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFollowing the success of \u003cem\u003eThe Accidental Billionaires\u003c\/em\u003e and \u003cem\u003eMoneyball\u003c\/em\u003e comes \u003cem\u003eConsole Wars\u003c\/em\u003e--a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry. \u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.\u003c\/p\u003e\u003cp\u003eThe battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.\u003c\/p\u003e\u003cp\u003eBased on over two hundred interviews with former Sega and Nintendo employees, \u003cem\u003eConsole Wars\u003c\/em\u003e is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.\u003c\/p\u003e\u003cp\u003eA best book of the year: NPR, Slate, Publishers Weekly, Goodreads\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eHarris, Blake J.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eBlake J. Harris is the bestselling author of \u003cem\u003eHistory of the Future \u003c\/em\u003eand \u003cem\u003eConsole Wars\u003c\/em\u003e, which is now a CBS All Access feature film by Seth Rogen and Evan Goldberg. He has written for \u003cem\u003eESPN\u003c\/em\u003e, \u003cem\u003eIGN\u003c\/em\u003e, \u003cem\u003eFast Company\u003c\/em\u003e, \u003cem\u003eThe Huffington Post\u003c\/em\u003e, \u003cem\u003e\/Film\u003c\/em\u003e and \u003cem\u003eThe AV Club\u003c\/em\u003e. He is also a regular guest on Paul Scheer's \u003cem\u003eHow Did This Get Made? \u003c\/em\u003epodcast, where every week he interviews some the biggest names responsible for some of the worst movies ever made. Harris lives in New York with his wife. \u003c\/p\u003e","brand":"Dey Street Books","offers":[{"title":"Default Title","offer_id":50717671784722,"sku":"9780062276704","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_3d8d0a80-53c7-4cc1-bb64-eee41ad50502.jpg?v=1734623466","url":"https:\/\/surprise-castle.myshopify.com\/products\/console-wars-sega-nintendo-and-the-battle-that-defined-a-generation-9780062276704","provider":"Surprise Castle","version":"1.0","type":"link"}