{"product_id":"consciousness-and-the-social-brain","title":"Consciousness and the Social Brain","description":"What is consciousness and how can a brain, a mere collection of neurons, create it? In \u003cem\u003eConsciousness and the Social Brain\u003c\/em\u003e, Princeton neuroscientist Michael Graziano lays out an audacious new theory to account for the deepest mystery of them all. The human brain has evolved a complex circuitry that allows it to be socially intelligent. This social machinery has only just begun to be studied in detail. One function of this circuitry is to attribute awareness to others: to compute that person Y is aware of thing X. In Graziano's theory, the machinery that attributes awareness to others also attributes it to oneself. Damage that machinery and you disrupt your own awareness. Graziano discusses the science, the evidence, the philosophy, and the surprising implications of this new theory. Now in an affordable paperback edition!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eMichael S. A. Graziano, Professor of Neuroscience and Psychology at Princeton University, is an internationally renowned scientist and an award-winning novelist. His books include the popular science title \u003cem\u003eGod, Soul, Mind, Brain\u003c\/em\u003e and the short novels \u003cem\u003eThe Divine Farce\u003c\/em\u003e, \u003cem\u003eThe Love Song of Monkey\u003c\/em\u003e, and \u003cem\u003eDeath My Own Way\u003c\/em\u003e.\u003cbr\u003e","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":50523485831442,"sku":"9780190263195","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e7576a6b-41a0-475d-9760-e9276ff136c3.jpg?v=1731148732","url":"https:\/\/surprise-castle.myshopify.com\/products\/consciousness-and-the-social-brain","provider":"Surprise Castle","version":"1.0","type":"link"}