{"product_id":"conducting-a-communication-audit-promoting-organizational-effectiveness-through-communication-efficiency-9781793549464","title":"Conducting a Communication Audit: Promoting Organizational Effectiveness Through Communication Efficiency","description":"\u003cp\u003e\u003cem\u003eConducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency \u003c\/em\u003eequips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eOpening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eA dynamic, practical, and approachable handbook, \u003cem\u003eConducting a Communication Audit \u003c\/em\u003eis an ideal resource for courses and programs in communication, business, and organizational communication and behavior.\u003c\/p\u003e\u003cbr\u003e","brand":"Cognella Academic Publishing","offers":[{"title":"Default Title","offer_id":50534223020306,"sku":"9781793549464","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b278d2c0-1bf2-4beb-be57-eadb78594341.jpg?v=1731425435","url":"https:\/\/surprise-castle.myshopify.com\/products\/conducting-a-communication-audit-promoting-organizational-effectiveness-through-communication-efficiency-9781793549464","provider":"Surprise Castle","version":"1.0","type":"link"}