{"product_id":"complete-mba-for-dummies-9780470194294","title":"Complete MBA for Dummies","description":"\u003cb\u003eYour guide to understanding the basics of an MBA\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWant to get an MBA? \u003ci\u003eThe Complete\u003c\/i\u003e \u003ci\u003eMBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition, \u003c\/i\u003e is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. \u003cp\u003eThis fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eKnow and respond to your customers' needs\u003c\/li\u003e \u003cli\u003eHandle budgets and forecasts\u003c\/li\u003e \u003cli\u003eRecruit and retain top people\u003c\/li\u003e \u003cli\u003eEstablish and run employee teams\u003c\/li\u003e \u003cli\u003eUse Sarbanes-Oxley to your company's advantage\u003c\/li\u003e \u003cli\u003eNegotiate with the best of them\u003c\/li\u003e \u003cli\u003eBuild long-term relationships with clients\u003c\/li\u003e \u003cli\u003eAvoid common managerial mistakes\u003c\/li\u003e \u003cli\u003eImprove cash flow\u003c\/li\u003e \u003cli\u003eMarket your products and services\u003c\/li\u003e \u003cli\u003eMake the most of your advertising dollar\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnce you know what an MBA knows, the sky's the limit. Read \u003ci\u003eThe Complete\u003c\/i\u003e \u003ci\u003eMBA For Dummies, 2\u003csup\u003end\u003c\/sup\u003e Edition, \u003c\/i\u003e and watch your career take off \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDr. Kathleen Allen\u003c\/b\u003e directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Economy\u003c\/b\u003e has authored or co-authored several books including \u003ci\u003eConsulting For Dummies.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50726094504210,"sku":"9780470194294","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fd9e6152-b38b-42b1-96ff-d9534aa3fdd8.jpg?v=1734854268","url":"https:\/\/surprise-castle.myshopify.com\/products\/complete-mba-for-dummies-9780470194294","provider":"Surprise Castle","version":"1.0","type":"link"}