{"product_id":"compete-smarter-not-harder-9781118708712","title":"Compete Smarter, Not Harder","description":"\u003cb\u003eHow to compete in the right space for greater profitability and growth\u003c\/b\u003e \u003cp\u003eThe Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify--until now. \u003ci\u003eCompete Smarter, Not Harder\u003c\/i\u003e explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets\u003c\/li\u003e \u003cli\u003eWritten by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePrioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDR. WILLIAM PUTSIS\u003c\/b\u003e is a Professor at the University of North Carolina at Chapel Hill Kenan-Flagler Business School specializing in the areas of Marketing, Economics, and Business Strategy. His scholarly work has been published in various journals, including the \u003ci\u003eJournal of Marketing Research\u003c\/i\u003e, \u003ci\u003eMarketing Science\u003c\/i\u003e, \u003ci\u003eJournal of Business\u003c\/i\u003e, \u003ci\u003eJournal of Business Research\u003c\/i\u003e, \u003ci\u003eManagerial and Decision Economics\u003c\/i\u003e, \u003ci\u003eMarketing Letters\u003c\/i\u003e, \u003ci\u003eApplied Economics\u003c\/i\u003e, \u003ci\u003eJournal of Forecasting\u003c\/i\u003e, and the \u003ci\u003eReview of Industrial Organization\u003c\/i\u003e. He is also President and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995. The process presented in the book has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50527504138514,"sku":"9781118708712","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_085a8528-8e37-41dd-a4ce-793df5046600.jpg?v=1731304297","url":"https:\/\/surprise-castle.myshopify.com\/products\/compete-smarter-not-harder-9781118708712","provider":"Surprise Castle","version":"1.0","type":"link"}