{"product_id":"community-building-for-marketers-how-to-connect-engage-and-foster-growth-9781398616936","title":"Community Building for Marketers: How to Connect, Engage and Foster Growth","description":"\u003cp\u003e\u003cb\u003eThe fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eCommunity Building for Marketers\u003c\/i\u003e\u003c\/b\u003e looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. \u003cp\u003e\u003c\/p\u003e Whether your community is still in its early days or has been around for a while and needs a boost, \u003cb\u003e\u003ci\u003eCommunity Building for Marketers \u003c\/i\u003e\u003c\/b\u003ewill help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAreej AbuAli\u003c\/b\u003e is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, \u003cb\u003eAreej AbuAli \u003c\/b\u003eis an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51183180349714,"sku":"9781398616936","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_05b48b3b-d0ef-4576-a2b4-f5e079e3dd4a.jpg?v=1744456503","url":"https:\/\/surprise-castle.myshopify.com\/products\/community-building-for-marketers-how-to-connect-engage-and-foster-growth-9781398616936","provider":"Surprise Castle","version":"1.0","type":"link"}