{"product_id":"communication-essentials-for-financial-planners-strategies-and-techniques-9781119350781","title":"Communication Essentials for Financial Planners: Strategies and Techniques","description":"\u003cp\u003e\u003cb\u003eExploring the Human Element of Financial Planning\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCommunication Essentials for Financial Planners\u003c\/i\u003e tackles the \u003ci\u003ecounseling\u003c\/i\u003e side of practice to help financial planners build more productive client relationships. CFP Board's third book and first in the Financial Planning Series, \u003ci\u003eCommunication Essentials\u003c\/i\u003e will help you learn how to relate to clients on a more fundamental level, and go beyond \"hearing\" their words to really \u003ci\u003elisten\u003c\/i\u003e and ultimately respond to what they're saying. Expert coverage of body language, active listening, linguistic signals, and more, all based upon academic theory. There is also an accompanied set of videos that showcase both good and bad communication and counseling within a financial planning context. By merging written and experiential learning supplemented by practice assignments, this book provides an ideal resource for any client-facing financial professional as well as any student on their pathway to CFP(R) certification. \u003c\/p\u003e \u003cp\u003eCounseling is a central part of a financial planner's practice, and attention to interpersonal communication goes a long way toward progressing in the field; this guide provides practical instruction on the proven techniques that make a good financial planner great. \u003c\/p\u003e \u003cul\u003e \u003cli\u003eBuild client relationships based on honesty and trust\u003c\/li\u003e \u003cli\u003eLearn to read body language and the words \u003ci\u003enot\u003c\/i\u003e spoken\u003c\/li\u003e \u003cli\u003eMaster the art of active listening to help your clients feel heard\u003c\/li\u003e \u003cli\u003eTailor your communications to suit the individual client's needs\u003c\/li\u003e \u003cli\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe modern financial planning practice is more than just mathematics and statistical analysis--at its heart, it is based on trust, communication, and commitment. While interpersonal skills have always been a critical ingredient for success, only recently has this aspect been given the weight it deserves with its incorporation into the certification process. \u003ci\u003eCommunication Essentials for Financial Planners\u003c\/i\u003e provides gold-standard guidance for certification and beyond.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJOHN E. GRABLE, PHD, \u003csup\u003eC\u003c\/sup\u003eFP\u003csup\u003e(R)\u003c\/sup\u003e, \u003c\/b\u003e holds an AthleticAssociation Endowed Professorship at the University of Georgia (UGA), where he conducts research and teaches financial planning. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOSEPH W. GOETZ, PHD, \u003c\/b\u003e is an associate professor of financial planning at UGA and co-founder of the ASPIRE Clinic and Elwood \u0026amp; Goetz Wealth Advisory Group. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHARLES R. CHAFFIN, EdD, \u003c\/b\u003e is Director of Academic Home, CFP Board Center for Financial Planning, where he oversees all initiatives related to academic research, teaching pedagogy, and building the body of knowledge for financial planning. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCERTIFIED FINANCIAL PLANNER BOARD OF STANDARDS, INC. (CFP BOARD)\u003c\/b\u003e is an initiativeto create a more diverse and sustainablefinancial planning profession so that every American has access to competent andethical financial planning advice. The Center brings together CFP\u003csup\u003e(R)\u003c\/sup\u003e professionals, firms, educators, researchers and experts to address profession-wide challenges in the areas of diversity and workforce development, and to build an academic home that offers opportunities for conducting and publishing new research that adds to the financial planning body of knowledge. More about the Center and its initiatives can be found at www.CenterforFinancialPlanning.org.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50670615200018,"sku":"9781119350781","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_aeac2d7f-d202-4996-8828-f6d34ef1f16c.jpg?v=1733785331","url":"https:\/\/surprise-castle.myshopify.com\/products\/communication-essentials-for-financial-planners-strategies-and-techniques-9781119350781","provider":"Surprise Castle","version":"1.0","type":"link"}