{"product_id":"cold-calling-techniques-that-really-work-9781440572173","title":"Cold Calling Techniques (That Really Work!)","description":"The definitive guide to cold calling success!\u003cbr\u003eFor more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e, he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: \u003cul\u003e\n\u003cli\u003eTurn leads into prospects\u003c\/li\u003e\n\u003cli\u003eLearn more about the client's needs\u003c\/li\u003e\n\u003cli\u003eConvey the ability to meet the client's demands\u003c\/li\u003e\n\u003cli\u003eOvercome common objections\u003c\/li\u003e\n\u003c\/ul\u003e With \u003ci\u003eCold Calling Techniques (That Really Work!), 7th Edition\u003c\/i\u003e, you'll watch your performance soar as you beat the competition and score a meeting every time!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eStephan Schiffman, former president of D.E.I. Franchise Systems, Inc., one of the largest sales training companies in the United States, is the author of a number of bestselling books. These include \u003ci\u003eCold Calling Techniques (That Really Work!)\u003c\/i\u003e, \u003ci\u003eClosing Techniques (That Really Work!)\u003c\/i\u003e, \u003ci\u003eThe 25 Most Common Sales Mistakes\u003c\/i\u003e, \u003ci\u003eThe 25 Habits of Highly Successful Salespeople\u003c\/i\u003e, and \u003ci\u003eSelling When No One Is Buying. \u003c\/i\u003eHis articles have appeared in \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e, and \u003ci\u003eINC. \u003c\/i\u003emagazine. He has appeared as a guest on CNBC, CBN, CNN, and Fox News. He lives in New York City.\u003cbr\u003e","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":50642391564562,"sku":"9781440572173","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fe48ce80-91fb-43ba-ac07-ff9058189d0d.jpg?v=1733065986","url":"https:\/\/surprise-castle.myshopify.com\/products\/cold-calling-techniques-that-really-work-9781440572173","provider":"Surprise Castle","version":"1.0","type":"link"}