{"product_id":"clicking-17-trends-that-drive-your-business-and-your-life-9780887308574","title":"Clicking: 17 Trends That Drive Your Business--And Your Life","description":"Faith Popcorn has been called \"America's most highly regarded trends forecaster\" (\u003cem\u003eNewsday\u003c\/em\u003e). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and \u003cem\u003eClicking, \u003c\/em\u003e which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the \u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eUSA Today\u003c\/em\u003e to the \u003cem\u003eChicago Tribune\u003c\/em\u003e and \u003cem\u003eBusiness Week.\u003c\/em\u003e \u003cp\u003e Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. \u003cem\u003eClicking\u003c\/em\u003e is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or \"clicked,\" this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePopcorn, Faith:\u003c\/i\u003e\u003c\/b\u003e - Faith Popcorn, bestselling author of \u003cem\u003eThe Popcorn Report\u003c\/em\u003e and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as Cocooning, Cashing Out, FemaleThink, and Pleasure Revenge, she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity. \u003c\/p\u003e\u003cp\u003eDocumented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe. \u003c\/p\u003e\u003cp\u003ePopcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50917980209426,"sku":"9780887308574","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b68a4b0a-6e56-45f9-bb03-6f202b2c5de5.jpg?v=1738872494","url":"https:\/\/surprise-castle.myshopify.com\/products\/clicking-17-trends-that-drive-your-business-and-your-life-9780887308574","provider":"Surprise Castle","version":"1.0","type":"link"}