{"product_id":"choice-hacking-how-to-use-psychology-and-behavioral-science-to-create-an-experience-that-sings-9798656691192","title":"Choice Hacking: How to use psychology and behavioral science to create an experience that sings","description":"\u003cp\u003e\u003cb\u003eWhat if you could use Nobel prize-winning science to predict the choices your customers will make? \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCustomer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.\u003c\/p\u003e\u003cp\u003eDiscover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn Choice Hacking, you'll discover: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to make sure your customer experience is designed for what people do (not what they say they'll do) \u003c\/li\u003e\n\u003cli\u003eHow to increase the odds that customers will make the \"right choice\" in any environment\u003c\/li\u003e\n\u003cli\u003eHow to design user experiences that drive action and engagement \u003c\/li\u003e\n\u003cli\u003eHow to create retail experiences that persuade and drive brand love \u003c\/li\u003e\n\u003cli\u003eHow brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eAdditional resources included with the book: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAccess to free video Companion Course \u003c\/li\u003e\n\u003cli\u003eAccess to exclusive free resources, tools, examples, and use cases online\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eWho will benefit from reading Choice Hacking?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eJennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT\u0026amp;T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. \u003c\/p\u003e\u003cp\u003eA recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTo learn more about this book, or contact the author please check out ChoiceHacking.com\u003c\/p\u003e\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50510835024146,"sku":"9798656691192","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_dc703005-a888-46af-bccc-390c1a292e06.jpg?v=1730936001","url":"https:\/\/surprise-castle.myshopify.com\/products\/choice-hacking-how-to-use-psychology-and-behavioral-science-to-create-an-experience-that-sings-9798656691192","provider":"Surprise Castle","version":"1.0","type":"link"}