{"product_id":"chinas-super-consumers-what-1-billion-customers-want-and-how-to-sell-it-to-them-9781118834749","title":"China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them","description":"\u003cb\u003eChinese Consumers are Changing The World - Understand Them and Sell To Them\u003c\/b\u003e \u003cp\u003eChina has transformed itself from a feudal economy in the 19\u003csup\u003eth\u003c\/sup\u003e century, to Mao and Communism in the 20\u003csup\u003eth\u003c\/sup\u003e century, to the largest consumer market in the world by the early 21\u003csup\u003est\u003c\/sup\u003e century. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e explores the extraordinary birth of consumerism in China and explains who these super consumers are. \u003ci\u003eChina's Super Consumers\u003c\/i\u003e offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly \u003ci\u003ewhy\u003c\/i\u003e they buy.\u003c\/p\u003e \u003cp\u003eThe book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA hands-on resource for succeeding in the Chinese marketplace\u003c\/li\u003e \u003cli\u003eFilled with real-world stories of companies who have made an impact in China\u003c\/li\u003e \u003cli\u003eDiscover what the Chinese consumer wants and how to deliver the goods\u003c\/li\u003e \u003cli\u003eWritten by Savio Chan and Michael Zakkour, two leading experts on the Chinese market\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSAVIO S. CHAN\u003c\/b\u003e is a pre-eminent expert on US-China partnerships and building loyalty with Chinese luxury consumers. He serves as President and Chief Executive Officer of US China Partners Inc., a consulting and advisory firm that helps organizations design and implement their China consumer strategies. He spent two decades as a consultant on market entry, cross-border M\u0026amp;A and joint venture partnership innovation with some of the largest and best known global luxury and consumer brands, Fortune 500 and Chinese large State-Own and private companies. \u003c\/p\u003e\u003cp\u003eHe is frequently featured in interviews and articles in the \u003ci\u003eNew York Times, Forbes, Chief Executive Magazine, and China Daily News\u003c\/i\u003e. Savio serves as a member of the National Committee on US-China Relations and advises many ultra-high net worth legacy families in both the US and China. He is a frequent keynote speaker and panelist at various business and technology events including the Conference Board, Microsoft Technology Conference, Columbia China Conference, and Wharton China Business Forum. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMICHAEL A. ZAKKOUR\u003c\/b\u003e is a principal at the global business consulting firm Tompkins International, where he leads the China\/APAC practice. He has more than 18 years of international consulting, marketing and business development experience, primarily in China. He has advised more than 300 public and private companies and organizations on creating and implementing strategies to enter, grow and change their businesses in China and on their engagement with Chinese consumers. He has researched, and written extensively about Chinese consumers and consumption and the China Global Consumer Demographic, and has advised companies from around the world on retailing, branding, e-commerce, production, supply chains, and partnerships in China. He writes about business in China for \u003ci\u003eForbes\u003c\/i\u003e and \u003ci\u003eJING Daily\u003c\/i\u003e and speaks frequently at universities, conferences, and vertical industry events. He is also a special advisor to the Confucius Institute for Business at the State University of New York. Michael also spent four years on the Board of Directors of the Asian Financial Society. His commentary and articles have appeared in the \u003ci\u003eWall Street Journal, Harvard Business Review, WWD, NPR, China Business Review, MSNBC, Newsweek, The Economist\u003c\/i\u003e and many other commercial and academic media and journals.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50848659767570,"sku":"9781118834749","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5b77ff41-1078-4a50-82a2-5ea560883ffd.jpg?v=1737379800","url":"https:\/\/surprise-castle.myshopify.com\/products\/chinas-super-consumers-what-1-billion-customers-want-and-how-to-sell-it-to-them-9781118834749","provider":"Surprise Castle","version":"1.0","type":"link"}