{"product_id":"chief-crisis-officer-9798987356920","title":"Chief Crisis Officer","description":"\u003cp\u003eIn this modern, media-saturated business and social environment, \"crisis response\" is most often dominated by communications concerns-ensuring the public, media, employees, and other stakeholders know: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat has happened;\u003c\/li\u003e\n\u003cli\u003eWhat may happen next; and \u003c\/li\u003e\n\u003cli\u003eWhat you are doing about it. \u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAnd with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eChief Crisis Officer\u003c\/em\u003e is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGetting ready-and effectively cleaning up the mess-is what \u003cem\u003eChief Crisis Officer\u003c\/em\u003e is all about.\u003c\/p\u003e\u003cbr\u003e","brand":"Hart + Harvest Press","offers":[{"title":"Default Title","offer_id":50654099865874,"sku":"9798987356920","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_404543aa-c3c3-4602-bdd8-4c0d24d5450e.jpg?v=1733371720","url":"https:\/\/surprise-castle.myshopify.com\/products\/chief-crisis-officer-9798987356920","provider":"Surprise Castle","version":"1.0","type":"link"}