{"product_id":"charm-offensive-commodifying-femininity-in-postwar-france-9781487525828","title":"Charm Offensive: Commodifying Femininity in Postwar France","description":"\u003cp\u003eIn the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e \u003ci\u003eCharm Offensive\u003c\/i\u003e explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, \u003ci\u003eCharm Offensive \u003c\/i\u003eoffers an innovative understanding of a tumultuous time of decolonization.\u003c\/p\u003e\u003cbr\u003e","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":50454427762962,"sku":"9781487525828","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_574324a3-14b0-4744-b512-2e3773f6948b.jpg?v=1729867820","url":"https:\/\/surprise-castle.myshopify.com\/products\/charm-offensive-commodifying-femininity-in-postwar-france-9781487525828","provider":"Surprise Castle","version":"1.0","type":"link"}