{"product_id":"change-the-management-why-we-as-leaders-must-change-for-the-change-to-last-9781544509150","title":"Change (the) Management: Why We as Leaders Must Change for the Change to Last","description":"\u003cp\u003eThere's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, \u003cem\u003eChange (the) Management \u003c\/em\u003ebrings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process--not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change...and even how to lead every day. Instead of drawing on the work of outside observers, \u003cem\u003eChange (the) Management \u003c\/em\u003edraws on the author's decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.\u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50707624296722,"sku":"9781544509150","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5c83a8a5-a781-4a19-b327-6c8a3e9ba1d0.jpg?v=1734501151","url":"https:\/\/surprise-castle.myshopify.com\/products\/change-the-management-why-we-as-leaders-must-change-for-the-change-to-last-9781544509150","provider":"Surprise Castle","version":"1.0","type":"link"}