{"product_id":"category-management-in-purchasing-a-strategic-approach-to-maximize-business-profitability-9781398613799","title":"Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability","description":"\u003cp\u003e\u003cb\u003eApproach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eCategory Management in Purchasing\u003c\/b\u003e \u003c\/i\u003eequips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems. \u003cp\u003e\u003c\/p\u003eThis edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, \u003cb\u003eJonathan O'Brien\u003c\/b\u003e recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJonathan O'Brien\u003c\/b\u003e is the CEO of Positive Purchasing Ltd, based in Plymouth, UK. With over 30 years of experience, he has helped equip global organizations to increase their purchasing capability through digital platforms, training, education and working directly with practitioners and executive teams. He is the author of \u003cb\u003e\u003ci\u003eSupplier Relationship Management\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eNegotiation for Procurement and Supply Chain Professionals\u003c\/i\u003e\u003c\/b\u003e, \u003ci\u003e\u003cb\u003eThe Buyer's Toolkit\u003c\/b\u003e\u003c\/i\u003e, and \u003cb\u003e\u003ci\u003eSustainable Procurement\u003c\/i\u003e\u003c\/b\u003e, all published by Kogan Page.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50913294090514,"sku":"9781398613799","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_33e5e582-da57-48e9-bb53-435b9ed5eab1.jpg?v=1738781410","url":"https:\/\/surprise-castle.myshopify.com\/products\/category-management-in-purchasing-a-strategic-approach-to-maximize-business-profitability-9781398613799","provider":"Surprise Castle","version":"1.0","type":"link"}