{"product_id":"call-of-the-mall-the-geography-of-shopping-by-the-author-of-why-we-buy-9780743235921","title":"Call of the Mall: The Geography of Shopping by the Author of Why We Buy","description":"\u003cb\u003eThe author of the international bestseller \u003ci\u003eWhy We Buy\u003c\/i\u003e--praised by \u003ci\u003eThe New York Times\u003c\/i\u003e as \"a book that gives this underrated skill the respect it deserves\"--now takes us to the mall, a place every American has experienced and has an opinion about.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePaco Underhill, the Margaret Mead of shopping and author of the huge international bestseller \u003ci\u003eWhy We Buy\u003c\/i\u003e, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. \u003cp\u003e\u003c\/p\u003eIt's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of \u003ci\u003eWhy We Buy\u003c\/i\u003e, \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, \u003ci\u003eWhat Women Want\u003c\/i\u003e, and his newest book, \u003ci\u003eHow We Eat\u003c\/i\u003e. He has also written articles for or been profiled in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eSmithsonian Magazine\u003c\/i\u003e, and more. Paco divides his time between New York City and Madison, Connecticut.\u003cbr\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50412941541650,"sku":"9780743235921","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_273d80bc-60a9-4cee-a8f8-0f81fed52c30.jpg?v=1729334996","url":"https:\/\/surprise-castle.myshopify.com\/products\/call-of-the-mall-the-geography-of-shopping-by-the-author-of-why-we-buy-9780743235921","provider":"Surprise Castle","version":"1.0","type":"link"}