{"product_id":"business-to-brand-moving-from-transaction-to-transformation-9781743799710","title":"Business to Brand: Moving from Transaction to Transformation","description":"\u003cp\u003e\u003cb\u003eBusiness to Brand: \u003c\/b\u003e\u003cb\u003eMoving from Transaction to Transformation\u003c\/b\u003e is the definitive guide for all small business owners who want to create a \u003ci\u003ebrand\u003c\/i\u003e -- not just a business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In this practical guide\u003ci\u003e, \u003c\/i\u003ebusiness coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand. \u003cp\u003e From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, \u003cb\u003eBusiness to Brand \u003c\/b\u003ewill have you energized and excited about your future. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eFiona Killackey is an award-winning author, business coach, podcast host, speaker and journalist. She is the founder of My Daily Business (mydailybusiness.com), a consultancy that provides business coaching (1:1 and group), education tools and creative ideation, specializing in the areas of brand, marketing, systems, money and content.\u003cbr\u003e","brand":"Hardie Grant Books","offers":[{"title":"Default Title","offer_id":50877853040914,"sku":"9781743799710","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2a0c7bf3-4c0c-44a0-937b-6d1288e39573.jpg?v=1738893458","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-to-brand-moving-from-transaction-to-transformation-9781743799710","provider":"Surprise Castle","version":"1.0","type":"link"}