{"product_id":"business-the-nhl-way-lessons-from-the-fastest-game-on-ice-9781487508760","title":"Business the NHL Way: Lessons from the Fastest Game on Ice","description":"\u003cp\u003e\u003cem\u003eBusiness the NHL Way\u003c\/em\u003e draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eUsing ice hockey as an analogy for life, Norm O'Reilly and Rick Burton - leaders in the business of sports and former amateur hockey players - inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. \u003ci\u003eBusiness the NHL Way\u003c\/i\u003e will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNorm O'Reilly\u003c\/b\u003e is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for \u003cem\u003eSports Business Journal\u003c\/em\u003e and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including \u003cem\u003eSports Business Management: Decision Making around the Globe\u003c\/em\u003e and \u003cem\u003e20 Secrets to Success for NCAA Student-Athletes\u003c\/em\u003e.\u003cbr\u003e \u003cb\u003eRick Burton\u003c\/b\u003e is the David B. Falk Professor of Sport Management at Syracuse University and former commissioner of Australia's National Basketball League. He is a regular columnist for \u003cem\u003eSports Business Journal\u003c\/em\u003e and Sportico and co-author of numerous books, including \u003cem\u003eForever Orange, 20 Secrets to Success for NCAA Student-Athletes\u003c\/em\u003e, and \u003cem\u003eSports Business Unplugged\u003c\/em\u003e.\u003cbr\u003e","brand":"Aevo Utp","offers":[{"title":"Default Title","offer_id":50388464075026,"sku":"9781487508760","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fb8603ba-0eb1-4534-8c82-6fd0540d2132.jpg?v=1728900088","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-the-nhl-way-lessons-from-the-fastest-game-on-ice-9781487508760","provider":"Surprise Castle","version":"1.0","type":"link"}