{"product_id":"business-storytelling-from-hype-to-hack-how-do-stories-work-unlock-the-software-of-the-mind-9781913738983","title":"Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind","description":"\u003cp\u003e\u003cb\u003eThis book is your fast track to storytelling - '\u003ci\u003ethe single most powerful tool in a leader's toolkit\u003c\/i\u003e' (Harvard leadership guru Howard Gardner).\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrom informal meetings to public speaking: our ability to get ahead stands and falls with our ability to be heard, understood, and believed, personally and professionally. But how do we capture interest and imagination in an age of information inflation? When you have an important message, you need to communicate it so that it \u003ci\u003e\u003cb\u003eclicks\u003c\/b\u003e\u003c\/i\u003e (makes immediate sense) and \u003ci\u003e\u003cb\u003esticks\u003c\/b\u003e\u003c\/i\u003e (is memorable, repeatable, and consistently acted upon).\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou can hack this communications challenge with stories. Storytelling is a brain hack. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis is your hacker's guide to\u003cbr\u003e- save time and nerves - get through to people quickly\u003cbr\u003e- save money - communication errors are costing your organisation\u003cbr\u003e- master storytelling - even if you're not 'creative'\u003c\/p\u003e\u003cp\u003eWhy do stories work? How? In this definitive guide, storytelling expert Jyoti Guptara takes you beyond the hype. Drawing on insights from neuroscience and with lively personal and business stories, Guptara shows you the fastest way to communicate better, so you can find and tell stories effectively.\u003c\/p\u003e\u003cp\u003eStruggling with sales pitch ideas or how to get buy-in? Mere polite applause after your speech? Are people confused about the strategy? You need storytelling.\u003c\/p\u003e\u003cp\u003eIf you're in marketing \u0026amp; sales, stories are your bread and butter. But \u003cb\u003emaking a human connection and making sense are mission critical to everyone's work\u003c\/b\u003e, regardless of position or industry. The CEO doesn't need to work out all of the organisation's stories, but they do need a working understanding of how stories operate and where they need deploying. They must have what Forbes magazine calls the #1 business skill: narrative competence. That's what this guide will do for you.\u003c\/p\u003e\u003cp\u003eWritten in a clear and conversational style, \u003ci\u003eBusiness Storytelling from Hype to Hack\u003c\/i\u003e explains how stories can help you hack 7 key areas of life and business: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eInterest: Hack Conversation \u0026amp; Influence Meetings\u003c\/li\u003e\n\u003cli\u003eEmpathy: Hack Trust\u003c\/li\u003e\n\u003cli\u003eGet Agreement: Pitch an Idea and Hack Buy-In\u003c\/li\u003e\n\u003cli\u003eAlignment: Hack Strategy with a strategic narrative\u003c\/li\u003e\n\u003cli\u003eDesire: Hack Sales with stories that sell\u003c\/li\u003e\n\u003cli\u003eDestiny: Hack Yourself by reframing personal narratives\u003c\/li\u003e\n\u003cli\u003eAnd finally, how to hack Storytelling itself with a simple but powerful narrative structure\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWith plenty of storytelling tools, this booklet can be used as your personal public speaking workbook or as soft skills training materials. In addition to universally applicable lessons, find out how stories are making business more human and can boost employee and stakeholder engagement. Understanding the importance of narratives in business and effective leadership communication begins here!\u003c\/p\u003e\u003cp\u003eA novelist and business communicator, Guptara knows the theory and practice of stories, and has taught thousands of students on four continents. In his first book on the subject, Guptara gives simple storytelling training and inspiration for beginners and pros alike. Learn the secrets he shares with his leadership coaching clients and master this crucial skill enjoyably - before your competition does.\u003c\/p\u003e\u003cp\u003eStories are not only one of the best ways to communicate effectively, done well, they're fun - to hear, to tell, and, with a good storytelling teacher, they can even be fun to come up with.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to tell anecdotes that make your messages stick. Feel the thrill as people receive, believe, and remember your message. This one-hour read could change your life. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eScroll to the top and click \"buy now\" to start growing your influence!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJyoti Guptara\u003c\/b\u003e is a highly successful author (his three novels have been translated into in four languages and have sold over 100,000 copies). However he himself did not appreciate the value of storytelling in business - until he became a Fellow and Writer-in-residence at a UN partner organization. There, he realized that some of the best content came after and between presentations, informally - when people told stories.\u003c\/p\u003e \u003cp\u003eHe was initially invited to apply his decade of experience with narrative fiction to executive education, helping business leaders find and tell stories from their own experience to give better talks, pitch ideas, and influence meetings.\u003c\/p\u003e \u003cp\u003eThat is what led to his current work and to this book. He is now regarded as the European pioneer of the field.\u003c\/p\u003e \u003cp\u003eOf British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.\u003c\/p\u003e\u003cbr\u003e","brand":"Pippa Rann Books \u0026 Media","offers":[{"title":"Default Title","offer_id":50482240061714,"sku":"9781913738983","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f8517b2b-f26f-42e9-a5e8-4092e220e6a4.jpg?v=1730341888","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-storytelling-from-hype-to-hack-how-do-stories-work-unlock-the-software-of-the-mind-9781913738983","provider":"Surprise Castle","version":"1.0","type":"link"}