{"product_id":"business-plans-that-work-a-guide-for-small-business-2-e","title":"Business Plans That Work: A Guide for Small Business 2\/E","description":"\u003cp\u003e\u003cb\u003eTurn your great idea into BIG PROFITS with a powerful, persuasive business plan!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith any endeavor, good planning is the key to good results--especially in the launch of a new business or product. \u003ci\u003eBusiness Plans That Work\u003c\/i\u003e gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.\u003c\/p\u003e\u003cp\u003eA virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetermine what to include in each plan, why, and for whom\u003c\/li\u003e\n\u003cli\u003eSecure the capital you need to get the project off the ground\u003c\/li\u003e\n\u003cli\u003eAssess opportunities and risks involved in your project\u003c\/li\u003e\n\u003cli\u003eAvoid common pitfalls that cost money, time, and effort\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith \u003ci\u003eBusiness Plans That Work\u003c\/i\u003e, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAndrew Zacharakis\u003c\/b\u003e is the John H. Muller, Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference.\u003cbr\u003e \u003cb\u003eStephen Spinelli\u003c\/b\u003e is the founder of Jiffy Lube International and president of Philadelphia University.\u003cbr\u003e \u003cb\u003eJeffry A. Timmons, D.B.A.\u003c\/b\u003e, was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the \u003ci\u003eInc.\u003c\/i\u003e top ten book \u003ci\u003eNew Venture Creation.\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50904302223634,"sku":"9780071748834","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_53a6d040-a4c1-4b27-b706-4fac4898649b.jpg?v=1738513464","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-plans-that-work-a-guide-for-small-business-2-e","provider":"Surprise Castle","version":"1.0","type":"link"}