{"product_id":"business-models-for-dummies-9781118547618","title":"Business Models For Dummies","description":"\u003cb\u003eWrite a business model? Easy.\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness Models For Dummies\u003c\/i\u003e helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to define the purpose of a business and its profitability to customers\u003c\/li\u003e \u003cli\u003eServes as a thorough guide to business modeling techniques\u003c\/li\u003e \u003cli\u003eHelps to ensure that your business has the very best business model possible\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you need to update a business model due to changes in the market or maturation of your company, \u003ci\u003eBusiness Models For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJim Muehlhausen\u003c\/b\u003e is the founder and President of the Business Model Institute as well as consultant and speaker to businesses large and small. He is the author of \u003ci\u003eThe 51 Fatal Business Errors and How to Avoid Them\u003c\/i\u003e and a frequent contributor to \u003ci\u003eEntrepreneur, Businessweek, \u003c\/i\u003e and dozens of other publications.\u003c\/p\u003e\u003cbr\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50332464742674,"sku":"9781118547618","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bbec5457-da8e-4a16-bf18-eded387fdb08.jpg?v=1727837860","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-models-for-dummies-9781118547618","provider":"Surprise Castle","version":"1.0","type":"link"}