{"product_id":"business-innovation-in-the-21st-century-9781419646638","title":"BUSINESS INNOVATION in the 21st Century","description":"The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation(TM); Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman\/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com.\u003cbr\u003e","brand":"Booksurge Publishing","offers":[{"title":"Default Title","offer_id":50662402687250,"sku":"9781419646638","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_55495585-a589-4806-96a3-054b332a8f6f.jpg?v=1733522798","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-innovation-in-the-21st-century-9781419646638","provider":"Surprise Castle","version":"1.0","type":"link"}