{"product_id":"business-development-for-dummies-9781118962718","title":"Business Development for Dummies","description":"\u003cb\u003eGrowing a small business requires more than just sales\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships\/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.\u003c\/p\u003e \u003cp\u003eRealising that you can't just \"hire a sales guy\" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e provides a model, and teaches you what you need to know to make it work for your business.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the core concepts of business development, and how it differs from sales\u003c\/li\u003e \u003cli\u003eBuild a practical, step-by-step business development strategy\u003c\/li\u003e \u003cli\u003eIncorporate marketing, sales, and customer management in general planning\u003c\/li\u003e \u003cli\u003eDevelop and implement a growth-enhancing partnership strategy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eRecognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - \u003ci\u003eBusiness Development For Dummies\u003c\/i\u003e shows you how.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnna Kennedy\u003c\/b\u003e has almost twenty years' experience in business development and leadership with small\/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.\u003cbr\u003e\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":50527505678610,"sku":"9781118962718","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7a084530-ac42-42c5-8021-32905adabbd3.jpg?v=1731304326","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-development-for-dummies-9781118962718","provider":"Surprise Castle","version":"1.0","type":"link"}