{"product_id":"business-basics-for-musicians-the-complete-handbook-from-diy-to-the-majors-9781538182567","title":"Business Basics for Musicians: The Complete Handbook from DIY to the Majors","description":"\u003cp\u003eUnleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don't let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson's handbook to mastering the industry. The third edition provides: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCutting-edge insights into AI, NFTs, and the limitless potential of the metaverse\u003c\/li\u003e\n\u003cli\u003eComprehensive knowledge on traditional and emerging music royalties to ensure fair compensation\u003c\/li\u003e\n\u003cli\u003eNew and captivating pro interviews and compelling anecdotes that ignite inspiration\u003c\/li\u003e\n\u003cli\u003eUpdated information on social media, including TikTok, Instagram, and YouTube\u003c\/li\u003e\n\u003cli\u003eMajor-label record, publishing, and merchandising deal updates that can propel your global presence\u003c\/li\u003e\n\u003cli\u003eGame-changing DIY strategies that skyrocket your career and bring success on your terms\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWriting in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTest questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBobby Borg MCM, \u003c\/b\u003e is a former major label, independent, and DIY recording\/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of \u003ci\u003eThe Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, \u003c\/i\u003eand \u003ci\u003ePersonal Finance for Musicians. \u003c\/i\u003eVisit bobbyborg.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Rowman \u0026 Littlefield Publishers","offers":[{"title":"Default Title","offer_id":50697678848274,"sku":"9781538182567","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_087a7fae-48df-428b-9246-e802cb00204d.jpg?v=1737256470","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-basics-for-musicians-the-complete-handbook-from-diy-to-the-majors-9781538182567","provider":"Surprise Castle","version":"1.0","type":"link"}