{"product_id":"business-acumen-for-strategic-communicators-a-primer-9781838676629","title":"Business Acumen for Strategic Communicators: A Primer","description":"Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMatthew W. Ragas, PhD\u003c\/b\u003e and \u003cb\u003eRon Culp\u003c\/b\u003e are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of \u003ci\u003eMastering Business for Strategic Communicators\u003c\/i\u003e.\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":50651377533202,"sku":"9781838676629","price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ae6d86cd-a9da-49a8-90c4-6727a4360d68.jpg?v=1733299976","url":"https:\/\/surprise-castle.myshopify.com\/products\/business-acumen-for-strategic-communicators-a-primer-9781838676629","provider":"Surprise Castle","version":"1.0","type":"link"}