{"product_id":"built-to-last-successful-habits-of-visionary-companies-9780060566104","title":"Built to Last: Successful Habits of Visionary Companies","description":"\u003cp\u003e\"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.\" So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.\u003c\/p\u003e\u003cp\u003eDrawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: \"What makes the truly exceptional companies different from other companies?\"\u003c\/p\u003e\u003cp\u003eWhat separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter \u0026amp; Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?\u003c\/p\u003e\u003cp\u003eBy answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.\u003c\/p\u003e\u003cp\u003eFilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, \u003cem\u003eBuilt to Last\u003c\/em\u003e provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePorras, Jerry I.:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJerry I. Porras is the Lane Professor of Organizational Behavior and Change, Emeritus, at the Stanford University Graduate School of Business where he served as an Associate Dean for Academic Affairs and frequent executive education teacher. He studies ways of aligning companies around their purpose and core values to produce lasting high performance.\u003c\/p\u003e\u003cb\u003e\u003ci\u003eCollins, Jim:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003eJim Collins is a student and teacher of what makes great companies tick, and a Socratic advisor to leaders in the business and social sectors. Having invested more than a quarter-century in rigorous research, he has authored or coauthored six books that have sold in total more than 10 million copies worldwide. They include \u003cem\u003eGood to Great\u003c\/em\u003e, \u003cem\u003eBuilt to Last\u003c\/em\u003e, \u003cem\u003eHow the Mighty Fall\u003c\/em\u003e, and \u003cem\u003eGreat by Choice\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003eDriven by a relentless curiosity, Jim began his research and teaching career on the faculty at the Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. In 1995, he founded a management laboratory in Boulder, Colorado.\u003c\/p\u003e\u003cp\u003eIn addition to his work in the business sector, Jim has a passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven nonprofits.\u003c\/p\u003e\u003cp\u003eIn 2012 and 2013, he had the honor to serve a two-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point. In 2017, Forbes selected Jim as one of the 100 Greatest Living Business Minds.\u003c\/p\u003e\u003cp\u003eJim has been an avid rock climber for more than forty years and has completed single-day ascents of El Capitan and Half Dome in Yosemite Valley.\u003c\/p\u003e\u003cp\u003eLearn more about Jim and his concepts at his website, where you'll find articles, videos, and useful tools. jimcollins.com\u003c\/p\u003e","brand":"Harper Business","offers":[{"title":"Default Title","offer_id":50626501509394,"sku":"9780060566104","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9e19fa6b-15b0-441d-9499-b9c3ffcc5edd.jpg?v=1732660433","url":"https:\/\/surprise-castle.myshopify.com\/products\/built-to-last-successful-habits-of-visionary-companies-9780060566104","provider":"Surprise Castle","version":"1.0","type":"link"}