{"product_id":"building-successful-partner-channels-channel-development-management-in-the-software-industry-9788793116160","title":"Building Successful Partner Channels: Channel Development \u0026 Management in the Software Industry","description":"\u003cp\u003e\"Building Successful Partner Channels\" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002, there is no doubt that the value of our channel partner ecosystem heavily influenced the price they paid. I can think of no one better suited than Hans Peter to write a book titled Building Successful Partner Channels. \u003c\/p\u003e\u003cp\u003e\u003cem\u003ePreben Damgaard, Co-founder and CEO of Navision \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePredictable growth and market leadership through independent channel partners are in the minds of the software industry CEO and sales executive. However, it is rarely achieved. With \"Building Successful Partner Channels\", Hans Peter Bech provides a great tactical approach toward reaching this goal. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eTorulf Nilsson, Product Executive, Visma Retail, Oslo, Norway\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHans Peter Bech has been at the forefront of developing indirect channels in the software industry for more than three decades, and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eYusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBuilding Successful Partner Channels provides a powerful, practical approach to building a solid network of independent channel partners to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eToke Kruse, Founder and CEO at Billy, San Francisco, USA\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eHans Peter Bech is an author, economist and consultant. He is a frequent blogger on issues related to growing software driven companies to global market leadership and is the author of several books and whitepapers on business development in the software industry. Hans Peter also facilitates workshops for software executives in the TBK Academy(R). Hans Peter holds a M.Sc. in macroeconomics and political science from the University of Copenhagen. He speaks Danish, English and German and is a certified ValuePerform, ValuePartner and Business Model Generation consultant.\u003cbr\u003e","brand":"Tbk Consult APS","offers":[{"title":"Default Title","offer_id":50477194838290,"sku":"9788793116160","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_5bb047cc-912d-44fd-8f7e-9e784df5881c.jpg?v=1730259220","url":"https:\/\/surprise-castle.myshopify.com\/products\/building-successful-partner-channels-channel-development-management-in-the-software-industry-9788793116160","provider":"Surprise Castle","version":"1.0","type":"link"}